MUMBAI: Reliance Retail Ventures has appointed former Flipkart executive Jeyandran Venugopal as president & CEO as the company prepares for an IPO.Jeyandran’s mandate is to strengthen the retail portfolio, accelerate omni-channel growth and drive technical and operational excellence. He will work closely with Isha Ambani, executive director at Reliance Retail Ventures and the leadership team of the company under the overall guidance of RIL chairman & MD Mukesh Ambani and Reliance Retail director Manoj Modi. Analysts at JP Morgan have pegged Reliance Retail’s valuation at $143 billion.“His (Jeyandran’s) deep understanding of consumer behaviour, commercial acumen, and technology-led retail transformation will be pivotal as we shape the next phase of the RRVL’s growth journey,” Isha Ambani told employees in an internal note.Jeyandran, who comes with more than 25 years of experience across retail, e-commerce and technology most recently served as the chief product & technology officer at Flipkart. He has also had past stints in Myntra, Yahoo and AWS. Jeyandran’s appointment comes at a time when retail shopping in India is increasingly going omni-channel.