The unprecedented success of Saiyaara, directed by Mohit Suri and starring debutants Ahaan Panday and Aneet Padda, has led to a wave of emotional fan reactions, one of which is now going viral. A video circulating on social media shows a young man, identified as Faisal, watching Saiyaara in a cinema while connected to an intravenous (IV) drip.

The clip, which shows Faisal seated with a friend and visibly emotional during the screening, has sparked both concern and amazement online. Reactions range from sympathetic to sceptical. One user commented, “Itni dedication? Hospital se uth kar film dekhne aa gaya? (Such dedication? Got up from the hospital to watch a film?)” while another wrote, “Bhai bimar h tu Allah ko yaad kar, Saiyaara se kaam na chale (Brother you’re unwell. Think about God, not Saiyaara).”

The incident feels emblematic of the intense public response to the romantic drama, which explores themes of love and heartbreak in a style reminiscent of Suri’s earlier hits like Aashiqui 2. Despite minimal publicity and no traditional promotional campaigns, Saiyaara has struck a chord with audiences.

Released on Friday across 8,000 screens, Saiyaara collected ₹21.25 crore on its opening day, marking the highest-ever debut for a film featuring newcomers. Over the weekend, it saw a major jump, bringing its three-day domestic total to ₹83 crore. The film is expected to cross the ₹100-crore mark within days.

Produced by Yash Raj Films, Saiyaara has defied conventional marketing strategies. In a statement, the studio said the film’s reach came “without any traditional publicity and marketing approach – so zero interviews, zero city visits, no reels, no influencer content.”