March 26, 2026
Watch- How Hindi cinema changed after the pandemic: SRK, OTT, Box Office & more | Rolling Episode 1
0 2 min 11 mths


Watch: How Hindi cinema changed after the pandemic: SRK, OTT, Box Office & more | Rolling Episode 1

In the first edition of Rolling, the new monthly podcast series on the latest trends in Hindi cinema, film critic and filmmaker Sudhish Kamath talks to Ranimol T.A. (producer and talent manager), Sethumadhavan N. (producer, distributor, and popular movie blogger), and Kiran Prakash Rao (writer, reader, and producer) about how our cinema has changed โ€” for better and for worse โ€” in the post-pandemic era.

In this freewheeling chat, our guests discuss:

  • Why we donโ€™t go to the movies as often

  • The increased scale and shifting goalposts at the box office โ€” from โ‚น100 crore to โ‚น500 crore

  • The SRK factor: How Shah Rukh Khan single-handedly revived the business, grossing โ‚น2,200 crores with Pathaan and Jawan

  • Skyrocketing star salaries and rising production costs driven by scale

  • The herd mentality dictating content and safe genres

  • The impact of OTT platforms in reshaping viewing patterns

  • The changing grammar and structure of storytelling post-pandemic

  • And finally, a wishlist for the change we want to see in our movies



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