‘Su From So’: How an unheralded Kannada film broke marketing norms to set box office records

Three days ago, Su From So was an unheralded film. Today, it has shaken the Kannada film industry, reiterating the importance of quality content and prompting filmmakers to reassess their promotional strategies. Su From So, released during the cataclysmic run of Saiyaara, the Hindi love story that has revived […]