NEW DELHI: As it completes three decades of operations in India, Korean electronics giant Samsung has said that the company will shift gears and deepen its manufacturing, design, and innovation initiatives in the country.“The next decade will see more products built in India, designed in India, and innovated for the world,” the company said as it unveiled a new innovation vision for the country which will be built around AI.Samsung said it has filed 14,000 patents from India, making it into a global innovation centre.“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition… We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity,” said JB Park, President & CEO, Samsung Southwest Asia.He said the company will continue to work closely with the Indian govt for a Viksit Bharat, creating a digitally-empowered nation where innovation fuels inclusive progress and co-prosperity. “Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” Park said.From a fledgling brand when it entered the country, Samsung now has reached a revenue of Rs 1.1 lakh crore. “For 30 years, Samsung has believed in one simple philosophy: India powers innovation.”Samsung has two manufacturing plants (in Chennai and Noida), three R&D centres (Delhi, Noida, and Bengaluru), and a design centre in Delhi NCR region. It said that its R&D teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks.The company said it is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally. And through various initiatives, the company is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. “Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities.”