From  an hour to  million a year – the inspiring story of how Indian immigrant Money Singh built his American dream
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From $6 an hour to $2 million a year - the inspiring story of how Indian immigrant Money Singh built his American dream

Moving halfway across the world at 19 might make one feel alone, uncertain, and homesick. But thatโ€™s how Money Singhโ€™s story in America began, which took him from being a depressed teen to owning multiple businesses in the US. Recalling his early days in San Francisco after leaving Punjab in 2006, Singh said, โ€œI was [depressed] for that one year. I wanted to go back.โ€What started as a reluctant move eventually turned out to be the beginning of his American dream, that made him go from a cab dispatcher earning $6 an hour to running two successful businesses worth over a million dollars each, CNBC reported.His first years in the Bay Area were far from easy. Singh enrolled in college but dropped out when he realised his credits from India wouldnโ€™t transfer. When Singhโ€™s mother urged him to work, he took a short stint at a local drugstore before joining his uncleโ€™s cab company.The next 12 years were spent in the taxi business. Singh drove his own cab, built a small five-car fleet, started his own dispatch company, and later launched Driverโ€™s Network, a marketing agency for independent drivers.By 2018, he was ready for a new challenge. And hence, alongside his existing venture, now known as ATCS Platform Solutions, Singh decided to try something entirely different route, a barbershop.

Next stop โ€” Singhโ€™s Barbershop

With help from his partner Joypreet and inspiration from his mother, a salon owner in both India and Northern California, Singh opened Dandies Barbershop & Beard Stylist in Mountain View in June 2019.It was a gamble, but it paid off. According to documents reviewed by CNBC Make It, Dandies generated $1.07 million in sales last year, while ATCS brought in $1.18 million in revenue. Both businesses are profitable, and Singh splits his time between them, full-time at Dandies and around 20 hours a week on ATCS.

Building a business

Before the success came struggle. Singh invested $75,000 from his taxi savings and spent a year battling permits and paperwork. โ€œYou have to go through permitting. You have to go through dealing with the city,โ€ he told CNBC. โ€œIt took me a solid year to get the license to even open the shop, so I was paying rent for one year before I could open the shop.โ€He had no experience as a barber, so he partnered with a friend. Then, six months later, the Covid-19 pandemic hit. His partner left due to a family emergency, forcing Singh to shut down the shop for almost a year, though the rent bills never stopped.To keep Dandies alive, Singh pulled every financial lever available. He received two Paycheck Protection Program loans, one for $68,000 and another for $18,000, the latter eventually forgiven. He borrowed $20,000 from friends, withdrew $30,000 from his life insurance, built up $80,000 in credit card debt, and even sold his stock portfolio.โ€œI had to sell everything,โ€ he told CNBC. โ€œI had to eat less. I literally had to focus on eating $1 per meal to make sure the business stays open.โ€During the shutdown, Singh joined barber school so that he could expand services when Dandies reopened in 2021. The move worked. โ€œAs we got more engaged with the community, I had a lot of people from every aspect of life: Men, women, LGBTQ, kids. Almost everybody wanted to come to Dandies,โ€ he says. โ€œSo we started expanding into different skill sets and we wanted to cater to everybody.โ€Today, Dandies has three locations, 25 employees, including 15 barbers and consistent profits. Singh takes home around $7,000 per month, divided between $3,000 from Dandies and $4,000 from ATCS. Heโ€™s paid off his credit cards and insurance loans, and now repays about $300 a month on his remaining PPP loan.

Still working hardโ€ฆ

Growing up in Punjab during the violent clashes between Sikh separatists and the government, his family faced repeated tragedies. His father survived being shot by a terrorist back in 1988. Three years later, a bomb exploded outside the familyโ€™s convenience store, and later, floods destroyed what remained.โ€œI just donโ€™t feel any different. Iโ€™m doing the same thing that I was doing 19 years ago,โ€ Singh says. โ€œI still work 15 to 16 hours a day. I still work hard. I still do the things that I need to do … Those are the habits that Iโ€™ve developed since my childhood.โ€Now, Singh is preparing for his next leap, a new app called Barberโ€™s Network, which will let barbers and clients book chairs and appointments across the US, similar to platforms like Booksy or theCut. Heโ€™s funding the development with profits from Dandies, CNBC reported.Slowing down? Thatโ€™s not on his list. โ€œI donโ€™t think Iโ€™ll ever retire. I would want to work all the way through,โ€ he says. โ€œThatโ€™s just what I breathe.โ€



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