Britannia signals another 1.5-2% price hike in Q2

For its low-priced packs, Britannia has largely relied on shrinkflation, keeping the retail price unchanged while reducing the quantity in each pack. BENGALURU: Britannia Industries may implement another 1.5-2% price increase next quarter, largely through “shrinkflation” in its Rs 5 and Rs 10 packs, as […]