Pulse, the Re 1 candy, now a multi-crore revenue generator! How DS Group aims to make it a Rs 1,000 crore brand

DS Group reported sales of 750 crore units of Pulse candy at Re 1 per unit. Pulse, a candy that costs Re 1, has become a multi-hundred crore brand in nine years. Dharampal Satyapal Group’s Vice-Chairman Rajiv Kumar anticipates their Pulse candy brand to achieve […]